From Zero to AI in Under 60 Minutes
Successful real estate relies on two key ingredients. People and data. AI is so much better at getting the best out of data, and you need to learn how to get the best out of AI.
In this 60-minute presentation, you’ll enjoy a fast, furious, and fun tour of AI, what the AI future will look like, and how it can work for your real estate business.
A (Very) Concise History of AI
Recent research suggests that the human brain can process thoughts at a speed of just 10 bits per second. That compares to around 50 million bits per second for basic wi-fi. There is no limit to the processing speed of AI. It could be billions of times faster and better than human thought and memory.
Find out how we got here, the current state of AI, and what lies over the near horizon.
AI Fundamentals
Can you speak AI? We’ll explore the most important concepts and terminology in AI, including machine learning, artificial general intelligence (AGI), generative ai, superintelligence and singularity, large language models (LLMs), prompts, copilots, agents and more.
Not to mention the biggest players like OpenAI/ChatGPT, Claude, Bard, DeepSeek, LLaMa, Gemini and others.
AI and Real Estate
Perhaps the only thing in real estate that AI can’t replace is a human relationship. And as you continue to perfect that, AI can focus on what it does best. We’ll take a quick look at some of the dozens of ways AI is already making real estate better, from deep and detailed insights into every corner of real estate, to running your business more efficiently and profitably.
AI And The Future of Work
It’s often said that if it involves thinking or doing, AI will likely be a better option. But not anytime soon. Some studies have suggested that AI could replace the equivalent of 300 million full time jobs in the near future. Other studies have suggested that many more AI focused jobs will be created if AI is to achieve its fullest potential. We’ll look at the data and the arguments.
AI And Your Health
In the not-too-distant future, humans will enjoy much longer and healthier lives thanks in large part to AI. In the short term there are plenty of wonderful tools to help you live a healthier and happier life in spite of the stress that a career in real estate can bring.
AI And Cyberfraud
Cybercrime and fraud are already at historic levels, and they have both exploded since the arrival of AI and especially ChatGPT. And they’re having a significant impact on the real estate sector.
From advanced phishing attacks, to complex wire fraud, to deepfake synthetic identities, we’ll take a quick look at how AI is driving these crimes, how they’re impacting your business, and the simple, common sense, and usually free precautions you can take to protect your hard work.
AI Caution, Care, And Ethics
AI is just as full of risk as it is opportunity, yet too many of us are focusing just on the opportunity. We’ll explore the kinds of risks that come with the careless use of AI, where all of your data might be going, and the importance of ethics in protecting your business from AI mistakes or abuses.
We’ll also explore the risks of assuming that the output of any AI is accurate, reliable, and trustworthy, and the many ways you can verify.
Using AI In Your Real Estate Business
Creative entrepreneurs have come up with a dizzying array of AI tools that promise to change the way you do business. The challenge is finding which ones could be the most help to your business, and how quickly.
We’ll highlight some of the low-cost and free tools that can help with:
– Running your business
– Marketing and social media
– Content generation
– Generating property descriptions
– Automating customer communications
– Planning and legal issues
– Lead generation
– Market and pricing intelligence
So What Does The Future Hold?
AI has been described as both the Dawn of a New Golden Age, and the beginning of the end of mankind. Wherever the truth lands, you need to be prepared for it. And in the meantime, get the very best from it.
