For Credit Unions

Think Security First! For Credit Unions


  • TSF Book Cover SmallIdentity theft, cybercrime, and privacy have been the top fears for consumers and businesses for more than a decade (according to Gallup, Pew, and dozens of other studies).


  • Think Security First! is one of the most comprehensive and easy-to-use guides to address these fears.


  • And it’s written by one of the top consumer security experts and one of the longest-serving security experts on the planet.


That's why we think a branded edition of Think Security First! is not just an essential and invaluable security tool for your members, it’s also a great gift they can share with their customers, co-workers, and even family members. And by sharing the book, they’re also sharing your organization and brand.


Click here to download a sample of a branded edition of the book we created for the CPA Firm Management Association

Or a sample of the edition we created for the Silicon Valley Business Travel Association. 



Think Security First! is in PDF format and a small file size to make it easy to download and share.

  • Covers identity theft, malware, hacking and hackers, organized cybercrime, tax fraud, ransomware, passwords, data breaches and everything in between.
  • Interviews with some of the most notorious identity thieves and cybercrooks.
  • Real life stories of cases, victims, and criminal schemes.
  • A list of more than 50 great security and privacy products that are absolutely free.
  • A Personal Security Checklist.
  • A Small Business Security Checklist.



Most experts agree that the best defense against threats like identity theft, cybercrime, malware, privacy threats, and all kinds of frauds and scams is our own personal security awareness.

That’s the goal of Think Security First! - to give your members the kind of education, tips, and reminders that will help them maintain that constant level of vigilance. And make sure they remember to Think Security First, and not after it’s too late.

And vigilant members are also great for your credit union’s bottom line if those members can develop the kinds of good habits that help minimize costly mistakes.



The licensing fee is $1,500 for a perpetual license. That means your organization would own the rights to your branded version, forever, and share it how and how often you want.

There is an optional annual maintenance fee of 15% to keep the book constantly updated. That fee is waived for the first year. The license fee includes up to three pages of customization, brand, logo, welcome message and so on.



If you have members or partners who'd like their logo included in the book, you're free to charge them a small fee to help cover your own license fee. We’ll add an additional page of partner logos at no cost.


Want To Tell The World?

If you want to share with the world how you're working to protect your members, their customers, and the local community by making this unique book widely available and free of charge, we'll work with you on a mini media campaign, issue a national press release, and share it with our media contacts and growing network of business and security professionals. 


Repurpose The Content

As a Think Security First! licensee, you'll have the right to use selected chapters and content from the book in other formats - in a newsletter, an article, a blog, an email, or an alert. Just let us know which content you want to use and in what format (Microsoft Word, for example), and we'll send it to you.


Supporting A Worthy Cause

By supporting Think Security First! you're also helping to support Foster Warriors, Neal's non-profit program to help foster teens and adults pursue studies and careers in the world of cybersecurity, give foster kids real role models of their own, and help remove the stigma and shame of the word foster. Learn more.


About the Author

NealCUNeal O'Farrell is one of the most experienced, respected, and longest-serving security and privacy experts, with nearly four decades of global experience. He founded the award-winning non-profit Identity Theft Council a decade ago, in partnership with local credit unions, and the first ever meeting took place at Patelco Credit Union in San Francisco. More than 20 organizations participated in the founding, including nearly a dozen credit unions, Visa, the US Postal Inspectors, the Secret Service, FBI, and numerous consumer groups.

Neal is former member of the Federal Communications Commission's Cybersecurity Roundtable, a Fellow of the EP3 Foundation, author, blogger, documentary maker, and advisor to dozens of security firms. Learn more about him.


A Rich History

Think Security First! traces its roots back more than 15 years, to 2002, when its author Neal O’Farrell led the first program to try to raise the security awareness of an entire city. That program was called, you guessed it, Think Security First! Learn more.